'Such cues are prevalent in casinos and likely increase the allure of slot machine gambling.'Īccording to the UK Gaming Association, there are 10,761 gambling premises in the UK, which include betting shops, arcades and bingo halls and the slot machine industry is worth £2.1bn. The study, was led by Professor Marcia Spetch in the Department of Psychology at the University of Alberta, she said: 'These results show how cues associated with money or winning can make slot machines more attractive and can even make bigger wins more memorable,' said Spetch. People should be aware that their attraction and sense of winning may be biased by what they see and hear – and in some cases this could be a factor in creating or feeding a gambling addiction.ĭr Christopher Madan, School of Psychology Attraction to slot machines and memory for winning can be influenced by factors other than the amount of money won on a slot machine.
